Privacy Policy
Dalissa Baking Inc. dba Sensible Bakery
This policy sets out what information this website collects, the purpose for which it is collected, and who else receives it. It describes the website as it is presently built. Last updated 27 September 2026.
Browsing the website
No cookies are set. No analytics, advertising or tracking technology of any kind is used, and no record is kept of the pages a visitor reads or the sites they visit afterwards.
The contents of the shopping cart are the single exception, and they are held in the browser's own local storage so that a cart survives the tab being closed. That data stays on the visitor's device and is transmitted to us only at the point an order is submitted. Clearing browser data removes it.
The contact form
Submitting the contact form sends us a name, an email address and a message, and a copy of each is retained.
The IP address and browser identification string from which a message was sent are recorded alongside it. This is used for one purpose: to enforce a limit of five submissions an hour from a single address, without which the form can be used to flood the inbox. It is not used for marketing, profiling or any other purpose.
An application for a wholesale account additionally collects a business name and a tax identification number. The tax identification number is transmitted to us by email and is not stored on the website.
Placing an order
Fulfilling an order requires a name, a delivery or pickup address, a telephone number, an email address, and the contents of the order. This information is retained as the record of the transaction.
Payment card details are submitted directly to Stripe, who are responsible for processing and holding them. They are neither received nor stored by us at any point.
Email and text messages
Customers receive email concerning their own orders: confirmations, queries and receipts.
Wholesale customers additionally receive text messages concerning their orders and deliveries, sent through Twilio. These messages are transactional rather than promotional, and replying STOP to any of them ends them.
No marketing text messages are sent to anyone, and the website offers no mailing list to subscribe to.
Third parties
Two parties receive a visitor's IP address as an unavoidable consequence of the browser requesting content from them in order to display a page:
- Google, which hosts the website and its photographs and serves the typefaces the pages are set in
- OpenFreeMap, which draws the map on the Locations page, and is contacted only when that page is viewed
The following receive information because they perform a specific function in completing a transaction:
- Stripe, which processes payments
- UPS, which carries shipped orders and requires the delivery address
- the accounting system in which invoices are issued and our records are kept
- Twilio, which delivers text messages to wholesale customers
That is the complete list. No information is disclosed to advertising networks, data brokers or analytics providers, as none are used. Personal information is not sold or rented under any circumstances.
Retention and deletion
Records of orders and invoices are retained for seven years, the period we are required to keep accounting records for tax purposes. Messages received through the contact form are retained while the matter is being dealt with and are deleted thereafter.
A request for deletion may be sent to info@sensiblebakery.com. We will delete whatever we are not obliged to retain, and state what remains and the reason for retaining it.
Security
The website and its data are hosted on Google Cloud and served exclusively over encrypted connections. Credentials for the payment, shipping and accounting services are held in a managed secrets store rather than in the application's own files.
No system can be guaranteed secure, and this policy does not represent otherwise.
Children
The website is not directed to children, and information is not knowingly collected from them. Where we are informed that such information has been provided, it will be deleted.
Amendments
This policy is amended whenever the practices it describes change, and the date above is revised accordingly. Its purpose is to describe the website as it actually operates.
Company and governing law
Dalissa Baking Inc., trading as Sensible Bakery, 30-30 47th Ave, Ste 160, Long Island City, New York 11101.
This policy, and any matter arising from the use of this website, is governed by the law of the State of New York.
Enquiries
Enquiries regarding this policy may be sent to info@sensiblebakery.com or made by telephone to the bakery.